Terms of service

Local Service Ads AI is operated by Local Service Ads AI. Last updated 25 September 2026.

These terms are a contract between you and Local Service Ads AI ("we", "us") for the use of Local Service Ads AI. Plain English is used on purpose; where a heading and a paragraph disagree, the paragraph wins. Nothing in these terms takes away rights you have under the Australian Consumer Law or any other law that cannot be excluded.

1. What the service is

Local Service Ads AI is software that reviews Google Ads accounts you link to it and makes changes to them according to settings you control: negative keywords, keywords, ad split tests, bidding strategies, campaign settings and conversion actions. It can also build new campaigns for you, including retargeting campaigns (these are always created paused and only start running when a person approves them), and write and host landing pages for your business and point your ads at them. Every change it makes is recorded in a change log you can see, and almost every one can be reversed from there; the exception is removing a campaign, which Google cannot bring back, so the software always asks you first and says so.

Ad text, keywords and page copy are drafted by AI from what you tell us about your business. AI can get things wrong, so you are responsible for making sure what runs under your name is true for your business (your licences, prices, offers, service areas and claims), and for telling us or changing it if it is not.

We work to keep the service running every day, but it can be interrupted by maintenance or by problems at Google, our hosting, email or payment providers. If it stops working for you for a meaningful time, the refund policy says how we put that right.

Local Service Ads AI is not affiliated with, endorsed by or sponsored by Google. Google Ads is a trademark of Google LLC. Your Google Ads spend is billed by Google to you directly and is separate from our fees: our only charge is the subscription (and any landing pages or domains you approve), shown before you pay and on every receipt, and we never add a margin to your ad spend. The Google Ads account stays yours: you keep full access to it, you can see its customer ID, costs, clicks and impressions in Google Ads at any time, and you can contact Google about it directly. Google asks companies that manage ads for other people to share its guide, Working with a third party; it explains what you should expect from us.

2. Who can use it

The service is for businesses. You must be at least 18 and have authority over any Google Ads account you link. If you use it for a company or a client, you confirm you are allowed to bind them to these terms.

3. Your account and your Google Ads

Access to your Google Ads happens through a manager-account link that you accept inside your own Google Ads. We never ask for or receive your Google password. You can remove the link at any time from Google Ads (Admin → Access and security → Managers), and we will stop using your account within 3 business days of you asking us to. Keep your Local Service Ads AI password private; you are responsible for activity under your login until you tell us it has been compromised.

4. Trial, subscription, renewal and cancellation

Trial. Where a trial is offered, you pay US$1 today for 30 days of the service. The US$1 is a one-off charge and buys the trial of the subscription, not a fixed number of days: if you cancel during the trial, access ends when you cancel. The trial includes one campaign about one service, one landing page and a set number of AI pictures and agent requests, shown in your dashboard; anything more needs the plan.

Renewal. Unless you cancel before the trial ends, on day 31 your subscription starts at the monthly price shown at signup (currently US$299 / month per ad account for Starter) and is charged to your card each month in advance until you cancel. We email you before the trial converts and before each price change.

Prices and GST. Prices are in US dollars. For customers in Australia the prices shown include GST; nothing is added on top. Stripe emails a receipt for every payment, and we will send a tax invoice on request.

Cancelling. Cancel any time from Billing in your dashboard (one click, no phone call) or by emailing us. Cancellation takes effect straight away: the agent stops, your login is closed and the landing pages we host for you are switched off. The unused part of a month is not refunded (except where the refund policy or the law says otherwise), so cancel when you have stopped using the service rather than early in the month. Everything the agent built stays in your Google Ads account; if your ads point at a landing page we hosted, pause them or point them at your own site before you cancel.

Price changes. We can change subscription prices with at least 30 days' notice by email. If you do not agree, you can cancel before the new price starts and it will never be charged to you.

Per-account billing. Each linked Google Ads account is its own subscription. Agency plans are billed per active account at the tiered rate shown at signup; the amount changes automatically as you add or pause accounts.

5. Landing pages

Landing pages are written by software from information you give us and hosted by us. Some plans include a number of pages; beyond that, each page costs US$49 and is charged to your card only when you approve it after previewing it. If a page cannot be published, the charge is refunded automatically.

You are responsible for what a page says about your business: business details, licences, offers, reviews, photos and claims. You must hold the rights to any photos or logos you upload, and any reviews you supply must be genuine and from real customers. Finding your business listing and showing your Google reviews uses Google Maps features and content, which are subject to the Google Maps/Google Earth Additional Terms of Service and the Google Privacy Policy. Pages may be split tested (two versions shown to different visitors, one difference at a time). Pages stay live while your subscription is active; you can switch a page off at any time and your previous ad URLs are restored. Enquiries submitted on a page are sent to you and stored so you can see them in your dashboard; you are responsible for handling them lawfully (see section 8).

6. Domains

You may connect a domain you own by adding a DNS record; you remain responsible for that domain. Where we register a domain for you, it is registered for one year in the registrant details of Local Service Ads AI, held for your use while you are a customer, and transferred to you on request (registrar transfer rules and any registrar fees apply). Registrations cannot be undone once the registrar has completed them, so domain fees are refundable only if the registration fails. Registrations last one year; we will contact you before the expiry date about renewing, and nothing is charged for a renewal unless you agree to it.

7. Agency accounts

Agency plans allow one login to manage several Google Ads accounts. You must have authority over every account you add and written permission from each client for us to access their account data. You may resell or rebrand the service to your own clients; you remain responsible to them for it and for any promises you make about it.

8. Leads, personal information and privacy

Our privacy policy explains what we collect and why. When people submit an enquiry on a landing page we host for you, we collect that information on your behalf and pass it to you; you are the business they are contacting. You must handle those enquiries in line with the Privacy Act, the Spam Act and the Do Not Call rules (or the laws that do the same job where you and your customers are, such as the UK GDPR and PECR), and only contact people about what they asked for unless they agree to more. If you have your own privacy policy you can link it under the enquiry form from your account Settings.

For those enquiries you decide what happens to them and we act only on your instructions to provide the service. We keep them confidential, use only the providers listed in our privacy policy, help you respond if someone asks to see or delete their details, tell you without undue delay if a data breach affects them, and delete them when your account's data is deleted. If you choose to send enquiries on to other addresses or systems (extra emails, webhooks, CRMs), what happens to them there is your responsibility.

Data processing terms. These apply to customers in the UK and the European Economic Area, and to anyone else whose law asks for them. For enquiries from your landing pages you are the controller and we are your processor. What it covers: collecting enquiries on your pages and passing them to you, for as long as your subscription lasts; the people are those who enquire; the data is what they type (name, phone, email, message), the page they used and the time. We will: (a) handle that data only on your documented instructions, which are these terms and the settings you choose, and tell you if we think an instruction breaks the law; (b) make sure everyone who can see it is bound to keep it confidential; (c) keep it secure with measures that fit the risk, including encryption in transit, access controls, hashed passwords and encrypted backups; (d) use other providers (sub-processors) only under written terms that protect the data to the same standard, stay responsible for what they do, list them in our privacy policy, and email you at least 14 days before adding or replacing one so you can object or cancel; (e) help you answer people who exercise their data rights, and help you with security, breach notification and impact assessments as far as they involve our service; (f) tell you without undue delay once we become aware of a breach affecting that data; (g) delete it when the service ends, or return it to you first if you ask, unless the law requires us to keep it; and (h) give you the information you reasonably need to show you comply, and allow an audit on reasonable notice, no more than once a year and at your cost.

Where your data protection law requires a transfer mechanism for personal data sent to us in Australia or to our providers, the European Commission's standard contractual clauses (Decision 2021/914, Module Two, controller to processor) and, for the UK, the Information Commissioner's International Data Transfer Addendum to those clauses form part of these terms: you are the exporter, we are the importer, the details in this section are the annexes, general authorisation applies to sub-processors, and the clauses are governed by the law and courts of Ireland (for the UK addendum, England and Wales). If they conflict with the rest of these terms, they win.

9. Acceptable use

Do not use the service for anything unlawful or anything that breaks Google Ads policies; do not upload content you do not have rights to, or content that is misleading, defamatory or harmful; do not try to access other customers' data or interfere with the service. We can suspend an account that puts our Google Ads access or other customers at risk, and will tell you why.

10. What you own and what we own

You own the information and images you give us, and you give us a licence to use them to provide the service (host pages, generate copy, run ads). Text and pages generated for your business are yours to use, during and after your subscription. The software, templates and designs are ours; you may not copy or resell them except as allowed for agency plans.

11. No guarantee of results

Advertising outcomes depend on many things outside our control (your market, your budget, Google's auction, your website, how quickly you answer the phone). We do not guarantee any particular number of leads, cost per lead or return on ad spend. Examples on our website are illustrations, not promises.

You choose which kinds of change the software makes on its own and which wait for your approval, and you set your budgets in Google Ads. Please look over the change log regularly; anything the software changed can be put back from there. We are not responsible for ad spend, lost enquiries or lost revenue that result from changes made within the settings you chose or that you approved, except to the extent they were caused by our negligence or a fault in the software.

12. Consumer guarantees and liability

Our services come with guarantees that cannot be excluded under the Australian Consumer Law. If we fail to meet one, you are entitled to the remedies the law provides. Where the law allows us to limit our liability for services that are not of a kind ordinarily acquired for personal, domestic or household use, our liability is limited to supplying the service again or paying the cost of having it supplied again.

Beyond that, and to the extent the law permits: each party's total liability to the other for any claim relating to the service is limited to the fees paid to us in the 3 months before the claim (this cap doesn't apply to fees you owe us); neither of us is liable to the other for indirect or consequential loss; and we are not responsible for Google Ads spend, which you control through your budget settings. Nothing in this section limits liability for fraud or for anything that the law does not allow to be limited.

If someone brings a claim against us because of content you supplied (for example a photo you did not have rights to, or a claim on your page that was untrue), you agree to cover our reasonable costs of dealing with that claim, except to the extent the claim was caused by us.

13. Ending the service

You can leave at any time (section 4). We can end or suspend the service if you break these terms, do not pay, or if Google withdraws the access we need to operate; we will give you notice where we reasonably can, and a chance to fix the problem first where it can be fixed. If we end the service for a reason that is not your fault, we refund the unused part of anything you have paid in advance. When the service ends we stop making changes; changes already made stay in your Google Ads account unless you reverse them, and your data is deleted as described in the privacy policy.

14. Affiliate program

Anyone can refer customers using a personal link. Affiliates earn 40% of payments actually received from customers they referred, for as long as those customers keep paying, calculated on the amount actually paid (refunded payments do not count) and paid monthly to the payout details on the affiliate dashboard. Referral is tracked with a 90-day cookie, which in the UK, EEA and Switzerland is only set if the visitor accepts cookies (a visitor who says no is only counted if they type the referral code at signup); the referring affiliate is the one whose link was clicked most recently before signup.

Affiliates must clearly disclose that they earn a commission wherever they promote Local Service Ads AI (for example "I earn a commission if you sign up"), must not send spam, run ads on our brand name, make claims about results, or pose as us. We can withhold or reverse commissions for refunded, disputed or fraudulent payments and end an affiliate's participation for breaking these rules. Affiliates are independent contractors responsible for their own tax.

15. Changes to these terms

We may update these terms. For changes that reduce your rights or increase your obligations we will email you at least 14 days before they take effect; if you do not agree you can cancel before then. Minor changes (typos, clarifications, new features) may take effect when published, with the date at the top of this page.

16. Disputes and governing law

If something goes wrong, email us first and we will try to sort it out within 10 business days. These terms are governed by the laws of Victoria, Australia, and the courts there. Nothing stops you from making a complaint to the ACCC, Consumer Affairs Victoria, the OAIC or your local consumer protection body.

17. General

We send notices to the email address on your account, so keep it up to date. If a court finds part of these terms cannot be enforced, the rest still applies. If we sell or restructure the business we can transfer this agreement to the new operator; we will tell you, and you can cancel if you would rather not continue. You can transfer your account to someone taking over your business by asking us. These terms, the refund policy and the privacy policy are the whole agreement between us about the service; that does not take away any right you have if something we said before you signed up was misleading.